And I think specialty journalism is the future of where we’re going. We’re not generalists, we’re all specialists. So we can cover similar topics with very different constituencies and expand the message across a much wider footprint than any of us can do alone. What I like about the collaborative at this point is we have found a way to cover almost every major population segment that has a publication in our community. When you put them together, you get a very big, global picture of the situation as opposed to just slices. So when we talk about affordable housing through the business lens, it is: How does business relate? Our perspective is different from the perspective of the other publications that are part of the collaborative.
Telling common stories through the multiple viewpoints of our individual outlets allows the stories to take on a dimension that no individual publication can achieve on their own. Sacramento Business Journal Market President and Publisher David Lichtman tells us about his organization’s involvement in the collaborative. Its website gets an average of 329,000 visits per month and over 800,000 page views per month.
Its paid circulation of more than 10,000 comprises key business leaders and decision makers in the greater Sacramento region, with the goal to inform, educate and connect the region’s business community. The Sacramento Business Journal has been operating since 1985, serving as the go-to resource for business news and information for over 36 years. It is currently funded by the Solutions Journalism Network and fiscally sponsored by the Local Media Foundation. The collaboration includes seven local media outlets, including the Sacramento Business Journal, and one civic-engagement organization. Up first: the lack of affordable housing.
Solving Sacramento, a journalism collaborative, launched in early 2022 with the goal of covering the region’s most pressing issues. An interview with David Lichtman, market president and publisher Q&A by Kate Gonzales
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